How to get followers on Instagram for free

Do you want to get instagram followers easily and free? All the advice to have more subscribers easily.

Want to know how to earn Instagram followers? And how do you do it the right way, without paying large sums of money or engaging in shady tactics? You are right.

Of course, there are shortcuts you could take like buying followers. But Instagram has stepped up its game to spot and eliminate these activities, detected too easily.

Today, buying followers is hardly possible. However, automating your account is still very much possible to achieve long-term growth and gain Instagram followers. Bots can represent human activity realistic enough not to be detected by Instagram.

We will come back to this in more detail later. The topic of automation is covered in the list of tips for getting instagram followers.

Your goal is to gain Instagram followers and get real people. People who care and engage in your account. This is the only way your Instagram strategy will deliver real results.

Click any of the tips below to learn more, or keep scrolling through the full list of ways to get free Instagram followers .


28 tips to gain Instagram followers:

1. Have a thoughtful Instagram strategy.

Using a social network without a clear plan leads to wasted resources and low return on investment. You won't get instagram followers as well.

Since you are reading this article, you are clearly aiming to gain Instagram followers . It's a great goal to start with. But it needs to be part of a larger strategy that can be linked to an overall business strategy and marketing goals.

Think about the reasons why you want to have Instagram followers . Maybe you want it for:

  • increase your brand awareness.
  • boost sales.
  • become an influencer.
  • drive traffic to your website or other networks.

Staying focused on these goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that attracts new visitors. Indispensable for having (and keeping) loyal Instagram followers and therefore a good engagement rate.

In our Instagram guide , we give you all the tips you need to know how to gain more Instagram followers in 2 weeks.

2. Define your target audience.

Ask yourself questions about the people you are trying to reach:

  • How old are they ?
  • Where do they live ?
  • What are they doing to work?
  • When and how do they use Instagram?
  • What are their pain points and challenges?

The answers to these questions will help you craft the right kind of Instagram content to reach your future Instagram followers .

3. Create a brand story and a cohesive aesthetic.

Maybe you want to satisfy the curiosity by showing how your product is made. Or share an employee's perspective to humanize your brand.

If you want to position your brand in an ambitious way, you could try showcasing your customers' lifestyle or accomplishments. As influencers, your life and experiences need to be continuously put forward.

It doesn't matter what you want to accomplish. Make sure you maintain a consistent personality, visual appearance, and brand story. Your posts should be easily recognizable at a glance. This will be essential to gain Instagram followers and keep them.

For example, if you like succulents (and you do, don't you?), You might like the all-succulent profile created by the Tierra Sol studio:

tierra sol studio instagram

4. Create a great bio and profile.

Your profile is the backbone of your Instagram presence. A well-designed profile is therefore one of the keys to getting more Instagram followers.

Two-thirds of Instagram profile visits come from people who are not followers. Your profile should convince these new visitors to click on the "Follow" button. They won't do this if your profile isn't clear, incomplete, or appealing.

Here is what you can include in your profile to have a good Instagram profile and get Instagram followers:

  • Your name: Up to 30 characters, and included in Instagram search, so you can include a keyword.
  • Username: Do this the same as your other social channels. This will make it easy for your followers on other platforms to find you on Instagram.
  • Website: The only place on Instagram where you can include a clickable link (aside from calls to action in ads or swiping up on Stories).
  • Bio: 150 characters to convey your brand identity and show new visitors why they should follow you.

Check out our suggestions for writing your Instagram bio and our tips for strategies to get the most out of your profile.

5. Automate your account to gain subscribers.

Automating your account allows you to leverage the principle of recurrence by interacting with well-targeted people. You will increase your account reach and visibility with potential subscribers.

A great way to grow your account more efficiently, affordably and securely.

Save time managing your Instagram presence using our software designed by the best programmers. From a single dashboard, you can schedule and publish posts directly to Instagram, grow and grow your community and subscriber base, measure performance, and more, all from one. platform. Try it for free today .

6. Share engaging content.

Great content allows people to like, comment on, and share your posts.

This engagement gives you a boost with the Instagram algorithm and helps you get more reach and therefore gain Instagram followers .

Everything you post should be interesting to your target audience. Your goal is to educate, engage, and entertain them with content.

Your visuals need to be compelling and your captions engaging if you want people new to your account to follow you, and those already following you, to keep responding with your posts.

7. Promote your Instagram presence on other social networks.

If you want to gain Instagram followers, you need to make it easy for people to find you.

In other words, you need to make your Instagram profile easy to find .

If you've already created a community on another social network, make your Instagram account known to these followers. Share a link to your Instagram profile and give your existing social followers a reason to check it out. (As an Instagram exclusive coupon code).

Automotive and industrial equipment manufacturer Schaeffler Group has more than 107,000 followers on LinkedIn. When they launched their Instagram account, the choice to promote it to this existing group of potential followers was obvious.

If you've just launched your Instagram account, be sure to post content before promoting the account elsewhere. Aim for a minimum of 12 posts.

You can also showcase some of your best Instagram posts on your other channels. Consider reinforcing these posts with paid advertising to ensure that more of your followers follow you on Instagram.

8. Share your Instagram account in other communications.

Free Instagram followers don't exist without work. But you're in luck, all communication tools, online and offline, give you the ability to direct thousands of people to your Instagram account.

Make sure you have links to your instagram account on your website, in your email signature, and in your online newsletters. This way, people who are already in contact with your brand online will be able to find you on social media.

If you're promoting a new Instagram account that you're looking to get Instagram followers on, for example. A quick send of an email highlighting some gorgeous posts is agreat way to quickly get instagram followers easily and for free.

9. Use the Instagram badge.

Your Instagram badge is a scannable code that allows Instagram users to instantly follow you.

We said earlier that even offline communication materials offer a chance to promote your Instagram account to gain Instagram followers. The Instagram badge is an easy and effective way to promote your account. In particular, on offline documents such as packing slips, posters and product packaging.

darafontein instagram profile

Your name tag is also a great way to get new real time during networking events and conferences. People you connect with in person can scan your code to track you without having to type in your ID.

Access your Instagram name tag by tapping on the three line icon at the top right of your Instagram profile.

10. Use relevant hashtags to get more followers.

This trick to have followers on Instagram is essential. How do you expect to have followers on Instagram without using hashtags? Hashtags make your posts and stories accessible to people who are looking for content related to your brand, industry, or products.

Before using hashtags to get more Instagram followers, make sure you know the dos and don'ts of using hashtags on Instagram .

> DO: Find and use popular ones.

Use Instagram's search feature to find popular hashtags related to your product, account, or topic. Then, monitor these hashtags to find the most relevant and the content with which the community reacts the most.

DO: Create your own hashtag.

Create your own hashtag that will motivate your audience to share photos linked to your account.

DON'T: Abuse.

Using too many hashtags can be distracting for your audience and dilute your message. It can also appear desperate or, worse yet, spammy. A cloud of 15 hashtags per post is sufficient.

DON'T: Use gadget hashtags.

Using hashtags such as #likeforlike, #tagsforlikes, or #followme can give you a temporary increase in follower count. But these are likely to be spammers or people who are only interested in being tracked. And it won't help you build a meaningful and engaged community on Instagram. Instead, focus on using hashtags specific to your photo, account, or theme.

DON'T: Forget about using hashtags in Stories.

Use the hashtag sticker in Stories to maximize your chances of getting more followers on Instagram.



11. Aim to be featured to gain instagram followers.

Feature accounts are simply Instagram accounts that allow content to be stored and shared by other users on the basis of a hashtag or tag. Some of these accounts have a large number of followers , and the fact that they share one of your posts (with your ID) can send you a new stream of followers.

There is a feature account for every niche and interest on Instagram . You'll start to find them out by doing your hashtag research, as recommended in the previous tip. Some of them can be quite specific.

For example, @elite_owls only offers pictures of owls. The account has over 43,000 followers.

But the mother of all feature accounts is Instagram itself. Every week, Instagram posts a new Weekend Hashtag Project challenge . Users who create photos and use the corresponding hashtag have a chance to be featured on Instagram's main account.

Keep an eye on @instagram for information on the Weekend Hashtag Project.

12. Mark your location.

Anytime there's a clear location element in your post or story, it's helpful to add a location tag. It's one more way for people to easily find your content on Instagram.

If your business has a physical location, be sure to share it and encourage customers to do the same .

Users can then click on that location and see all the photos and stories displayed from your store, restaurant, or office. This can help expose your brand (and your Instagram account) to more people and therefore gain new Instagram followers.

For example, here's what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:

instagram maps amsterdam

If you are posting from a conference or event, adding your location can help you connect with other attendees and exhibitors. So your account has a very targeted group of new potential Instagram followers.

13. Aim for the Explore tab.

The Explore tab is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. According to Instagram itself, this is where "you can find photos and videos you might like from accounts you don't follow yet."

explore on instagram

The Explore tab presents Instagram posts, Stories and IGTV. Users first see a content grid chosen by the algorithm. They then have the option of choosing to dive deeper into specific content topics using the topic channels at the top of the screen.

Over 200 million people visit the Explore tab every day. VS'

So how can you get your content to appear in the Explore tab? It's not easy, but by applying all of these tips, your account could quickly get so back.

14. Follow other relevant users.

When you follow someone on Instagram, there's a good chance they'll be viewing your profile. If it's filled with compelling content that matches his interests, chances are he'll return the favor and subscribe back.

Social listening is a great way to find conversations that are relevant to your brand. And from there, you can easily identify influential users (aka influencers) to follow. It's also a great idea to follow the followers of the most influential users . Especially since it can be automated with our app .

Of course, following is only the first step. To maximize the number of new followers, you also need to engage with your audience.

15. Engage with existing audiences.

Like all social networks, Instagram is about the communities that are built there. You want to engage with these communities.

Get involved by liking, commenting and sharing the content of other credible users in your community. Avoid generic comments (like “Great!”) That are irrelevant.

The more personalized a comment, the better it is perceived.
This helps to grab attention (and gain Instagram followers) in three ways:

  • People see when you like and comment on their posts and can look at your profile to return the favor.
  • When someone interacts with your content, they'll show up on their Followers Activity tab, exposing you to a new, larger audience.
  • More engagement is a good signal for the Instagram algorithm and increases your chances of arriving at the Explore tab.

Think your product or brand doesn't have a relevant community? Consider slime popping and makeup shaving were some of the top niche communities on Instagram in 2018. There really is a community for everyone.

16. Tag the relevant users.

You can tag Instagram users in your photos with an @ mention in your caption or by using Instagram's tagging feature. Either way, they'll be notified when you do.

Tagging someone encourages them to get involved in the post and share it with their own followers.

When you tag someone on an Instagram post, they can share that content on their own account with just a few clicks. If he does, everyone who views his story will see your username and can click on your account.

17. Ask your followers to tag their friends.

Every now and then, try to encourage your followers to tag their friends in the comments of your post. It can help expose your Instagram account to a larger network of people and therefore gain Instagram followers for free .

Save this for your most compelling or enjoyable content. Users should feel like they are doing their friends a favor by tagging them.

18. Post regularly.

Your current followers want to see content from you. That's why they followed you in the first place.

As we just mentioned, when users interact with your posts, this activity is visible to their followers. So give them something awesome to interact with you!

How often should you post? A frequency of 4 posts per week is a minimum.

19. Earn instagram followers by posting at the right time.

Yes, Instagram uses an algorithm rather than a chronological feed. However, timing is still important , because it is one of the signals that the algorithm considers.

your audience counts. What is their typical day like? When are they most active on Instagram?

Start experimenting at various times and measuring the results. If you're a retail brand, for example, you might want to test the signage during travel hours and on weekends when people aren't at work. Here is a dedicated article to find out more precisely what time to post on Instagram .

20. Plan your posts.

Isn't the best time to post a good time to be on Instagram? Use a tool like this app to schedule and post directly to Instagram .

By planning your posts in advance, you can plan a seamless Instagram grid that tells an overall story.

It also allows you to spend time creating great descriptions , rather than trying to come up with something funny on the fly.

On this point...

21. Write compelling captions.

Although Instagram is a visual platform. Your captions play a big role in increasing engagement. They help you get more Instagram reach and followers. If you don't know how to gain instagram followers take care of your captions.

Here are some key strategies to keep in mind:

  • Put the most important words in the foreground. Captions in user feeds are cut off after a few lines of text, so that the most compelling information is conveyed early on.
  • Ask a question. This makes it easy for your audience to leave a comment. This engagement will help make your account visible to more people for more Instagram followers.
  • Try the emojis. Emojis can help grab the reader's eye and are suitable for most types of accounts on this visual social network.
  • Try different lengths of descriptions. Instagram allows for long descriptions, so you can test to tell in-depth stories if your post warrants it. Ultra short descriptions can also be very effective when the visuals speak for themselves.

Photographer Matt Payne posts visually stunning images. But it also accompanies them with superb legends that make spectators want to see more.

Here is an article referencing 110 photo caption ideas for Instagram .

22. Use Instagram Stories.

We have already mentioned Stories in several of the previous tips on how to easily gain Instagram followers . But it's worth mentioning this feature in particular.

In other words, if you want more people to follow your Instagram account, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most viewed are from businesses.

The people who watch the Stories are very engaged. According to Instagram, nearly one in five stories results in a direct message .

Use the hashtag and locate features in your Stories to expose them to people who aren't already following you. It's a great, yet underused, way to gain Instagram followers for free.

23. Use the interactivity functions.

Instagram Stories offer many interactive features to engage users, such as polls or question stickers .

Poll stickers increased the number of video views by three seconds in 90% of Instagram's beta campaigns for this feature.

story instagram example

If people come across your Story from a hashtag or location page, this immediate opportunity to engage is a great way to make them want to learn more about your brand. your new Instagram followers.

If you don't know what to post here are 8 survey ideas you can post as an Instagram Story .

24. Try an Instagram Live collaboration.

Instagram is the perfect place to use live videos. A trend that continues to grow on social networks.

Through interactive features like questions and comments. You can communicate with viewers in real time, creating more valuable engagement that can help you increase your reach and grow your Instagram community.

Live videos appear in your account story.

When the live video ends, you can let it disappear or choose to make it available for replay in your story for 24 hours. Users are notified when an account they follow starts live streaming, so a live video really catches the eye.

So that your live video is presented to a whole new audience. Use the “Go Live with a Friend” option to co-host a live video with someone else in your area.

Have the other person host a live video, then invite yourself as a guest. You will both appear on a split screen, introducing yourself to all of your followers.

Here's what Demi Lovato's participation in Wilmer Valderrama's Instagram Live looked like, an initiative that has sparked enthusiasm among fans.

instagram story live example

25. Put your stories in the spotlight.

Instagram Stories Featured gives you the opportunity to present your account to people who visit your profile. Use them to show new visitors why they should click Follow .

Also use hard-hitting cover photos. Vancouver nail artist Bee Lalli does a great job in this regard on the Instagram account for her salon, @ClassyClaws .

classyclaws instagram profile

26. Make instagram contests.

To use contests on Instagram to get more Instagram followers, ask people to follow you and comment on one of your photos by tagging a friend.

For even greater reach, partner with another Instagram account on the contest and have entrants follow both accounts.

Encouraging user-generated content in your contest can also help you reach more people. People will learn about your contest from posts created by their friends. This is an effective way to gain the trust of new followers and get more attention to your page.

27. Consider Instagram advertising.

Instagram ads are a powerful way to reach new followers, fast, by getting your content in front of people who otherwise wouldn't see it. Target your audience based on location, demographics, other users, and even key behaviors and interests.

For example, when kitchen brand Le Creuset was launched in Israel, it used Instagram ads to reach 70% of its target Instagram audience in two months.

In addition to the News Feed, you can advertise in Instagram Stories.

28. Learn from Instagram Insights.

Instagram analytics tools will give you impression data for each post. But also on reach, engagement, highest posts, and more. You can also find demographic information about your subscribers, including gender, age, and location.

Reviewing this data regularly can help you identify areas where you can adjust your strategy to help you gain Instagram followers.

One of the key things to watch out for is the time of day your followers are using Instagram.

For example, @Matchaeologist discovered that their followers weren't living where they expected. While they believed their followers were in the UK, many followers were actually based in Hong Kong and Taiwan. This knowledge allowed them to change the timing of their posts in order to reach (and gain) more followers in those regions.

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