The best picture you ever shot is ready to be uploaded to Instagram. Now all that's missing is the best Instagram caption you've ever written for your followers. Really good captions and picture descriptions for Instagram posts are important for engagement and your reach. The best tips, ideas , comments and copy & paste examples are available for you in this guide.
Enough told. Now let's let some picture description magic happen and lead you step by step to your own great Instagram texts.
Immediately afterwards you will find a large selection of examples and ideas for cool Insta captions in this guide, which you can freely copy and use for yourself.
What is an Instagram caption?
An Instagram caption or caption is a text-based addition to your post on Instagram to tell the story behind the picture or video. Captions usually consist of text, emojis, @ mentions, and hashtags.
The image description is an important additional part of your complete Instagram post.
Good for you:
The caption gives you a lot of opportunities to improve your post and thus get a much higher engagement rate and reach.
Even better for you: A
lot of the Instagramer out there haven't understood that yet. That's why they spend a lot of time taking pictures and then simply "clap" a few lines of text in the caption because they can't think of anything better.
The success of an Instagram post depends 60% on the picture and 40% on the descriptive text for the picture.
The best tips for good Instagram captions
Writing a good Instagram caption is actually a breeze. But I took a few tips from my bag of tricks that turn a simply good image description into an optimal image text.
Do you just have to implement and tick off your next post like a checklist:
1. Pay attention to the length of your captions
My first tip will help you to become more relevant for Instagram and possibly avoid a shadowban.
What many Instagram users do not know is that the text length plays a very important role in your image or video description.
Social media texts always have to be short and crisp. Nobody wants to read long texts.
Long image texts perform much better than very short texts, especially on Instagram.
The Instagram algorithm is always about understanding what your text and your picture are about. So he tries to assign a specific topic to your post
- to be able to better display your contribution in the search.
- To be able to recommend your contribution to other users on the Explore Page.
Logically, he gets this knowledge from the description of your picture or video. And the longer your description is, the better you can explain to your followers and the Insta algorithm what your topic is.
Incidentally, Instagram pushes high-quality content much more than boring or inferior content.
If your Insta image description contains a lot of text and few hashtags , Instagram assumes a higher quality.
If the number of characters in your hashtags is larger than the characters in your image description, it is of very poor quality. So you get less reach from Instagram.
2. Questions to your followers in Insta picture descriptions are king!
Asking questions is the easiest way to get people to comment on your post.
And that's exactly what you want on a social network.
Always try to get a dialogue going and build a bridge for your followers.
By the way :
Even the old Sigmund Freud knew that people like to produce themselves. People are always there when it comes to putting their skills to the test. If you ask a question, your followers have exactly this possibility.
3. Put your most important sentences at the beginning of the Instagram picture description
The first three lines of your Instagram caption are the most important.
After three lines, Instagram automatically shortens your post and hides everything outside of these lines behind a "More" button.
In addition, people are always on the go a bit online, like rabbits on coke. Your attention span is super low. At first, you only scan the content roughly and only read the text when it sounds interesting.
Therefore, you should work on the first 2 to 3 lines of your Insta picture description as thoroughly as you would on the birthday card for your mother.
4. Storytelling: Make your Instagram caption a story
Storytelling is the process of telling a little story in order to convey an idea or to sell a product.
You don't actively sell products on Instagram, but you do sell your picture, your video and yourself as an Instagramer.
Instagram posts that tell a story about the picture get around 45% better results and get more likes and comments.
5. Take a shout out about an @ -mention in your Insta Post
If you are already a little connected on Instagram and know other users, so-called @ mentions are an excellent way to let your account grow properly. With an @ -mention (@NamedesInstagramers) you link another user in your post, which could also increase your reach.
You should only choose this variant if it really makes sense. @ -Mentions don't make sense if it's all about promoting your own popularity.
6. Collect different ideas for your Instagram picture descriptions
7. Use emojis in the Instagram image descriptions
Emojis are a great way to enhance your Instagram post. Whenever possible, you should always include a few emojis in your posts. With the incredible amount of emojis available to you, you will always find something suitable for your image description. Sometimes a post text can even be completely replaced by emojis and thus tell a little story.
We recommend Emojipedia to help you choose the right emojis . There you will find all available emojis clearly and with a search function. Very convenient…
8. Use hashtags in your captions in moderation
Using hashtags in your posts can bring you up to 12.6% more engagement. Sounds great, but there's a good reason you shouldn't pop billions of hashtags into your posts. First, Instagram only allows the use of up to 30 hashtags per post. Second, you will want your readers to read and like your caption. That won't happen if it's just hashtags that make your text illegible.
9. Avoid shadowban
The Instagram search is mostly done via hashtags. People are currently entering popular hashtags in the search box and looking for posts about them. Very smart people now come up with the idea of simply pushing the most popular hashtags into their Instagram image description and thus getting a lot of reach. That could also work if the shadowban didn't exist.
If you keep using the same large hashtag set over and over and without reference to the content of your post, you will likely get caught up in what is known as shadowban. Shadow banning is when Instagram stops showing your posts when looking for certain hashtags. This is comparable to excluding your website from the Google index and is similar to a catastrophe. The big difference, however, is that you won't notice. While on Google pages just disappear completely from the index, your posts still appear in the Instagram search for you. However, all other users will no longer find your posts there.
The ideal number of hashtags that you can use in your posts is between 5 and up to 10. Avoid using more hashtags. Even more hashtags won't really help you and increase the risk of being shadowed. We have collected more information about Shadowban for you in our social media wiki.
If you want to test whether you are currently affected by a Shadowban, triberr has a suitable tool for you.
10. Separate the hashtags from the Instagram image description
Hashtags are a nice thing, but they really mess up your post text. Just try writing 5 to 10 hashtags directly into your post text. Doesn't look good and makes the text much harder to read.
In this case, many Instagramers like to use a trick to separate the text from the hashtags. The idea: you write your post text without hashtags or with only one or two hashtags and publish your post. Immediately after the publication, you write a comment under your post in which you place all hashtags that are relevant for your Instagram post.
Your post will still be perfectly discovered by other users via the hashtags, but it looks very clean and readable.
11. Writing, reading, shortening, shortening
One technique we always use when writing posts and captions is "write, read, trim, trim".
First, you write your Instagram caption without thinking about its length. Just bring in all the factors in the story that you want to tell.
Then you read the text one or more times and start shortening it as much as possible. If you repeat steps 2 and 3 a few times, you will have post text that is absolutely to the point.
Just a reminder:
It's not about keeping your text as short as possible. The point is that you get down to business without a lot of oomph.
Bored less, reads better and makes you want to comment and like.
Copy & Paste: Examples and ideas for good Insta captions and image descriptions
Sometimes you just don't feel like completely reinventing the wheel. Also applies to Instagram captions.
We have collected the best Instagram captions for different areas for you. All checked for their performance in order to bring you more reach and engagement.
And best of all: You can use it for yourself using copy & paste.
Short Instagram selfie sayings
- Me, myself and I.
- What do you think of this look? ??
- Selfie Friday (you can of course do it with any day of the week)
- I was born to shine?
- I was born to shine ... and to take selfies of myself?
- I am not perfect, I am original.
- You only live once. But if you get it right, once is enough.
- Good morning world, here is my selfie that you were desperately looking for.
- Sometimes you have to be the beauty and the beast at the same time.
- The only person you should try to outdo is who you were yesterday.
- The ugly selfie you deleted is the real you. Accept it!
- May your day be as good as a perfect selfie on the first try.
- Own less, live more
- Prove them wrong, babe! ?
- sunkissed ⭐️?
Friend post ideas
- I love hanging out with people who make me forget to look at my phone.
- I don't know which is tighter: our jeans or our friendship.
- Good friends are the chocolate chips in the biscuit of life!
- Always pay attention to the people who don't clap when you win.
- As your best friend, I'll always pick you up when you fall. After I finish laughing?
- Happiness is having a bunch of damn amazing and crazy friends.
- Walking in the dark with a friend is better than walking alone in the light.
- The only way to have a friend is to be one.
- I would never let my best friend do anything stupid ... without me?
- A best friend is like your favorite bra: supportive, hard to find and close to your heart?
- A good friend will love you when you're too sad to love yourself?