When to post on Instagram? Best times and hours

Looking for when to post on Instagram ? You are in the right place ! 

Much like Instagram's algorithm , the best time to post on Instagram seems to change every year.

Last year, in a poll, more than 50% of community managers said the best time to post on Instagram was in the evening from 7 p.m. to 9 p.m.

The majority of community managers said lunchtime from 11 a.m. to 1 p.m. was the best time to post on Instagram, followed by a night out from 7 p.m. to 9 p.m.

However, that doesn't mean these are the best times for YOU!

And does it matter now that the algorithm displays user content based on perceived level of interest instead of chronological order?

In this post, we'll take a look at when is the best time to post on Instagram.

When to post on Instagram?

Simplified answer 👇

  • To target an international audience, the best times to post on Instagram are around 2 a.m. and 5 p.m. EST (New York time) , which is when most people will be online.
  • To target a local audience, posting before hire (between 7 a.m. and 9 a.m. in your time zone) or after work (as of 5 p.m.) can help you catch users as they commute home and start for the day.
  • 10 a.m. and 3 p.m. are the two worst times to post on Instagram for engagement.

Building your community on Instagram takes time, a lot of time.

On average, between 6 months and 1 year.

The best time to post on Instagram will be unique to your business, no matter what the data says. You'll want to test this out for yourself to see when your audience is actually online.

If you target working professionals, for example, they will have very different hours than students who stay up until 3 a.m.

That said, there are certain times that seem to be more suitable for posting on Instagram that you can use as guidelines or even just to test as seen above.

It's easy enough to see that some of the information online is starting to get confused. But to really know when to post on Instagram, you will have to analyze other data.

There is a lot of conflicting advice because the best time to post on Instagram is really determinable on a case-by-case basis.

However, there's one thing most studies agree on: weekdays are often the best days to post.

Discover the power of Instagram stories .

Mondays and Thursdays are the best days to post on Instagram. Also, Wednesdays are good and, conversely, Sundays are terrible.

when to post on Instagram LeDigitalizeur

Source: SimplyMeasured

You might also like: The Complete Instagram Training

The Instagram algorithm has changed, why is this important?

Instagram's algorithm now shows users' posts based on what they feel is relevant to them, rather than chronologically.

It's easy to think that because of this, the times you post on Instagram don't really matter, do they? False.

One of the factors Instagram takes into account when evaluating content is how much engagement it gets.

Pubing at peak times increases the chances of you getting a greater engagement surge early in the day, giving you the momentum you need to keep or move up the feed throughout. throughout the day.

While we've outlined the overall best times to post on Instagram, it's important to tailor your post times specifically for your fans.

How do you find your best time to post on Instagram?

Finding the best days and times to know when to post on Instagram depends on your testing .

However, there is one big shortcut that you can and should use to get started, switching your Instagram account to a business account .

All businesses should have their Instagram profile established as a business account. This gives you access to their awesome Instagram Insights analytics feature .

You may also like: Our best Instagram caption ideas

These Insights give you information on everything that is happening on your Instagram account (evolution of the number of likes, comments, number of subscribers) but also these analytics allow you to know where your subscribers are geographically located, and some demographic data such as their age and sex.

Go to your Instagram Insights account and click on “Audience”, then you will see lots of information about your followers.

Scroll past the gender, age, and locations of your fans, then you'll see a graph showing the days and times your Instagram fans are most active .

Read next: How to get more followers with hashtags?

Instagram Insights LeDigitalizeur

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This will show you your peak hours quite quickly and very clearly.

I tested posting right before this wave of engagement and letting that first wave push the post, it to work.

Test this strategy and see if it works for you, analyze post-post engagement.

How often to post on Instagram?

How often you post on Instagram is going to depend on a lot of different factors, including the type of content you offer. If you post quotes or memes, for example, you can post several times a day.

However, in some cases it can be risky to post too often. 

What are the risks if I publish too often? 

Keeping a very active Instagram account is a good thing, however be careful not to post too much so as not to tire your audience. 

Your audience is at risk of overdosing on your content and will no longer consume it with the same desire. 

If you want to post very regularly, choose Instagram stories that are much easier to consume and that generate interesting engagement.


When to post on Instagram in brief 

Identify the best times to post on Instagram and why not use a post scheduling software (like Hootsuite) to reach your fans at the best times and thus have more chance of quickly growing your Instagram account.

You will also like: How to get more followers on Instagram?

While the algorithm has changed the order in which posts are displayed , posting your content during peak hours can help it get the traction you'll need to rank above the rest, so those best times should not be ignored .


When to post on Instagram FAQ

When to post on Instagram?

To maximize your engagement, we recommend posting on Instagram before work from 7 a.m. to 9 a.m. or after 5 p.m. on weekdays.

When to post on Insta to get likes?

To have likes on Instagram, you must post when your audience is active, it will depend on your Instagram profile.

How do you know when your audience is active on Instagram?

Switch your Instagram account to a business account and go to the Instagram statistics tab, you can then see when your audience is active.

How often to post on Instagram?

The frequency will depend on the type of content you are broadcasting. For example, for an account offering quotes or memes, you can post multiple times per day. Either way, try to prioritize stories over regular posts.

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